LONG LIFE DESIGN AWARD 2018 by DO.DO.
Exhibition | Tokyo, Japan
LONG LIFE DESIGN AWARD 2018 | DO.DO. | photography : Kazutaka Fujimoto
DESIGN NOTE
Originally-deSIGNEd reusable AND flexible display system
Composition of transparent acrylic pipes and custom-made joints
transparent structure having a sense of floating
photography : Kazutaka Fujimoto
words : Reiji Yamakura/IDREIT
An exhibition design for 'LONG LIFE DESIGN AWARD 2018' held at 'Good Design Marunouchi' in the centre of Tokyo.
Regarding the design, the designer Kei Harada, a founder of Tokyo based design firm DO.DO., required to create a flexible and reusable system for the exhibition because the client hoped to use it for another setting. So, Harada developed knockdown display system with transparent acrylic pipes and custom-made joint parts made of wood veneer to create neutral touch for the exhibition having an unbiased concept. For the reusable purpose, all parts were assembled with braces and joint parts without adhesives.
As a result of adopting colourless acrylic parts and black painted joints, the shelf system looks like a transparent architecture with a light structure. Harada described that the unexpected layer of the beautiful city view and the transparent structure made the exhibition booth more attractive than that of he imagined.
This exhibition design was named winner of iF Design Awards 2020.
DETAIL
Laser-cut joint parts were created from 12-mm veneer to connect acrylic pipes.
For the shelf, 10-mm thickness acrylic board was installed.
Steal-made braces connect the display systems stable without adhesives.
At the Marunouchi venue, visitors enjoyed the exhibits in the layer of transparent displays and the cityscapes from the window.
CREDIT + INFO
Name: LONG LIFE DESIGN AWARD 2018
Design: DO.DO. Kei Harada
Graphic design: Songa Fang / Fang design
Construction: D-9
Location: Chiyoda-ku, Tokyo, Japan
Main use: Exhibition
Date: 27 July - 2 September, 2018
Material:
display system/transparent acrylic pipeφ30, transparent acrylic shelf board t10mm, black painted laser cut veneer joint t12mm
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