MARSHMALLOWS by Kei Harada/DO.DO.

Sofa

MARSHMALLOWS | Kei Harada/DO.DO. | photography : Kazutaka Fujimoto

MARSHMALLOWS | Kei Harada/DO.DO. | photography : Kazutaka Fujimoto

 

DESIGN NOTE

  • A design appealing to people's feelings

  • Friendly form that people want to come

 

photography : Kazutaka Fujimoto

words : Reiji Yamakura/IDREIT

JP

 
 

Started with a simple question "What is the ideal shape that people want to come and touch?", the sofa was created. The design was developed from the perspective of being able to appeal to people's feelings.

The designer Harada repeated making prototypes with clay and eventually came up with a shape that looked like connected marshmallows.

It was quite a different design process for him, as he preferred a simple design and minimalist style. He said he felt a great response when he saw people sitting on the sofas at the Tokyo Designers Week exhibition.

 

DETAIL

The connected marshmallows like shape was created through the clay prototyping.

The connected marshmallows like shape was created through the clay prototyping.

Clay-made-prototypes. The designer Harada said that the design process searching for ideal form that appeals people’s feelings was really different from his usual approach.

Clay-made-prototypes. The designer Harada said that the design process searching for ideal form that appeals people’s feelings was really different from his usual approach.

 

CREDIT + INFO

Name: MARSHMALLOWS

Design: Kei Harada/DO.DO.

Manufacture: Shimizu Kougei


Date: 2012

Material: steal frame + urethane cushion + stretch fabrics

 

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