PLANTATION Aoyama by Koizumi Studio
Fashion store | Tokyo, Japan
DESIGN NOTE
Minimal fit-out for the timeless clothes brand
Sophisticated clothes rack with thin timber legs
lattice-made box to create 2 areas: inside and outside
photography : Nacasa & Partners
words : Reiji Yamakura/IDREIT
Koizumi Studio has designed a minimal-style boutique ‘Plantation’ in Aoyama, a town known as a centre of fashion in Tokyo. Plantation was founded in 1982 and creates timeless clothes made to fit into everyday life with authentic materials.
The designer Makoto Koizumi recalled, “Based on the concept of the brand, we installed authentic raw materials such as timber and steel in essential parts, while the rest of the space was painted in white as a margin.” At the centre of the ground floor, a custom-made clothing rack was designed to be stable with only a few thin wooden legs. The joints that support the curve pipes were carefully designed and achieved by meticulous construction.
Koizumi said, “In terms of the figure-ground relationship, only the clothing rack is a figure in the ground floor. For the rest of the space, we left the plain space as ground, and it allows customers to walk around.” At the basement floor, they build a wooden arbour-like structure to create two areas: inside and outside.
Both the Aoyama store and the Ginza store, which was designed at the same time by Koizumi Studio, have a simple space with fewer elements made by natural raw materials.
DETAIL
CREDIT + INFO
Name : Plantation AOYAMA
Designer: Makoto Koizumi, Maki Hirata, Taisuke Baba / Koizumi Studio
Lighting Plan: Takeden
Manufacture of knock-down hanger, handle (metal) : Yohji Kitagawa
Manufacture of handle (wood) : Table-kobo kiki
Chair: miyakonjo product
Construction: Nissho Inter Life
Location: 4-21-25 Minami Aoyama, Minato-ku, Tokyo, Japan
Owner: A-net Inc.
Main use: Shop
Completion date: November, 2019
Floor area: 1F 66.3 sqm, B1F 113.24 sqm
Material:
floor / mortar
wall / AEP (white) hot rolled steel sheet + beeswax finish
1F garment rack /φ34 stainless steel pipe, Japanese hemlock leg 30mm x 30mm + oil finish (Livos)
1F display shelf / white painted lauan veneer
B1F arbour-like structure / Japanese hemlock leg 30mm x 30mm + oil finish (Livos)
B1F knockdown garment rack /φ32 stainless steel pipe, φ16 steel rod + beeswax finish
B1F display shelf / Japanese cedar cross laminated panel (J panel/ Marutemboshi Inc.) + oil finish (Livos)
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