AZABUYASAIGASHI by fan Inc.
Confectionery & cafe | Tokyo, Japan
AZABUYASAIGASHI | fan Inc. | Nacasa & Partners
DESIGN NOTE
soft minimalism design with a white plain wall
tangible materials such as iron AND terrazzo
custom-made pendant light inspired by the brand identity
photography : Nacasa & Partners
words : Reiji Yamakura/IDREIT
A soft minimalism design for confectionery with a tiny cafe in Azabu-jyuban, Tokyo. The owner runs both this shop and his own graphic design studio. Before starting this shop, he developed unique vegetable-made sweets for his new business.
The designer Fumihiko Fujii, a founder of Tokyo-based design studio Fan Inc., created a white minimalist style interior with terrazo-made table having hand-craft touch. The space shows a slight sense of Japaneseness.
Fujii told that 'We always care not only for the architectural design but also their business aspects especially for the newly established shop.' He described that we could decide to choose this simplified fit-out without decoration because the owner understood the value of the simplicity. Also, Fujii believed in the sense of their visual merchandising and beautiful packaging design from owner's experiences as a seasoned graphic designer.
Above the display table, flower shape steel-made pendant light was designed from the brand identity printed on an entrance curtain. Utilizing the hand-crafted texture in the iron shelf, custom-made pendant lights, and terrazzo-made display table, the store design tells the backstory of the healthy vegetable-made sweets and the characteristics of the honest owner.
DETAIL
Fujii designed flower shape pendant lights made of iron inspired by their brand identity.
Facade, interior, brand identity, and packaging design were created by simple tone and calm colours.
CREDIT + INFO
Name: Azabuyasaigashi
Design: fan Inc. Fumihiko Fujii
Lighting plan: Daiko Yoshiyuki Kobayashi
Custom-made light: The color Takehiro Watanabe
Furniture: Wise-Wise
Construction: E-Z-O Hideo Tanaka
Location: 3-1-5 Azabu-jyuban, Minato-ku, Tokyo, Japan
Main use: Confectionery and cafe
Completion date: 2014
Material:
exterior/ white plaster
floor/mortal+ urethane coating
wall & ceiling/ AEP(off white)
wall shelf & pendant light/iron
display table/terrazzo + oak veneer
RELATED POST
>>> in Retail Store
