ISSEY MIYAKE MEN Nagoya by MOMENT
Fashion store | Nagoya, Japan
ISSEY MIYAKE MEN Nagoya | MOMENT | photography : Fumio Araki
DESIGN NOTE
One and only textured steel
BLUISH fit-out as a backdrop for clothing
photography : Fumio Araki
words : Reiji Yamakura/IDREIT
Tokyo based design studio MOMENT, founded by Hisaaki Hirawata and Tomohiro Watabe, has designed ISSEY MIYAKE MEN in Nagoya, Japan. Based on previous concepts, strength and stoicism, as well as inspiration from natural objects derived from their fashion exhibition, the design duo used scorched steel plates as a “natural phenomenon” that could be expressed in the space.
They said, “We chose the hot rolled steel as an appropriate material for the background of the sophisticated clothing and to evoke a sense of nature. This steel plate is one of the pieces we've been experimenting with. We also wanted to create an interactive experience between materials and people that changes with the movement of people and the viewpoint. Through this custom-made material, we would like to share the brand's philosophy to customers.”
DETAIL
The heated lines looks blue or rainbow-coloured depending on the light. They installed the steel with custom-made clear coating because customers and products would touch it.
The manufacturing process of the custom-made steel plates. (photography: MOMENT)
CREDIT + INFO
Name : ISSEY MIYAKE MEN JR Nagoya Takashimaya
Designer: Hisaaki Hirawata, Tomohiro Watabe/ MOMENT
Construction: Semba
Location: 1-1-4, 7F Meieki, Nakamura-ku, Nagoya-shi, Aichi, Japan
Owner: ISSEY MIYAKE INC.
Main use: Shop
Completion date: April, 2019
Floor area: 29 sqm
Material:
floor / mortar
wall / custom-made scorched steel plate + custom-made clear coating
counter/ceramic tile
